Reflections

3a367d1a34e9c7d03db4785b82b6bfcfI think that one choice I made was my tone of voice. I decided to write in a “blogger-ly” fashion. There were plenty of times that what I wrote could’ve been written in a more academic tone, but considering the public audience, I decided to veer away from that. I also did not want to write too personally, since many readers are people I don’t know and have no personal connection with. My goal was to find a happy medium. I think this was best exemplified in my final coffee post. Although I went into some great detail, especially discussing business sizes, I tried to make it easy to read.

I also tried to find new ways of looking at familiar things. This can be seen in both the Northern Lights (for Alaskans) and coffee. Based on the comments and feedback that I have gotten, this was successful. I think my audience really appreciated this approach to my blog posts.

My final goal was to incorporate more images in my blogging. I always appreciate blogs that take advantage of the media because it helps with the setting of the writing, but always found mine lacking. I think I stretched myself this semester and found plenty of imagines that people enjoyed seeing.

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Coffee verses Tea

In the rest of this LayAr, there are features on coffee stands in Fairbanks, timelines on the history of coffee, and it’s life in marketing. As we’ve researched coffee, we’ve found plenty of comparisons with tea. In modern American society, the great debate is whether a person drinks coffee or tea. How long has this debate been around? Why does it matter? Is one side actually better? Don’t forget to vote on your favorite in our poll once you’re done reading! With as much reading as is available in this LayAr and others, we decided to change things up and provide infographics to digest. They are not original, so click on the link below to get to the original source.

Long ago, coffee and tea were being newly sold in England and other western European countries. This obviously needed marketing to increase sales. This lead to health claims being made on both sides, as they still sometimes do today. The below is an ad from England run in 1658. As yo can see, the maker took advantage of it foreignness and used that to create a desire.

Capture.PNG

Citations, Quotes & Annotations

BBC. (2016, January 15). Tea or coffee: Which drink is better for you?Retrieved April 25, 2016, from BBC, http://www.bbc.com/future/story/20160115-tea-vs-coffee-which-drink-is-better-for-you
(BBC, 2016)
Note: Although most of the health benefits that are featured in this article are also in other info-graphics, this article is written with some bias. The BBC is based in Britain and their verdict at the end, although not surprising, is amusing to read.
MedicalDaily
Bushak, L. (2014, November 6). What’s healthier: Coffee or tea? [INFOGRAPHIC]. Vitality. Retrieved from http://www.medicaldaily.com/health-benefits-coffee-vs-tea-which-one-better-you-309556
(Bushak, 2014)
Note: This is a cool article because not only does it compare the pros and cons of coffee verses tea, it also compares the origins of each. The info-graphic is more in depth comparing features within each section, such as white verses black tea and espresso verses decaf.
coffee-or-tea
English, J. Coffee or tea? Retrieved April 25, 2016, from http://mentalfloss.com/article/55746/coffee-or-tea
(English, n.d.)
Note: This info-map shows the comparison of tea verses coffee consumption across the globe. The most relevant to us in the US is that “people in the U.S. drink three times as much coffee as tea.”
Haigh, C. 10 benefits of drinking tea over coffee. Retrieved April 25, 2016, from http://www.lifehack.org/articles/lifestyle/10-benefits-drinking-tea-over-coffee.html
(Haigh, n.d.)
Note: There were a few point in this article that I enjoyed. They help to explain other benefits that some of the comparison info-graphics didn’t cover. Here are some of my favorites: 4) It’s easier than making coffee. 6) Tea can help you shed some unwanted pounds. 9) Tea can help reduce stress.
LifeHack
Harness, J. The pros and cons of drinking coffee. Retrieved April 25, 2016, from http://www.lifehack.org/articles/lifestyle/the-pros-and-cons-drinking-coffee.html
(Harness, n.d.)
Note: This life hack info-graphic brings up some cool and interesting points. “Research shows coffee consumption has reduced the risk of some diseases and ailments, including “Alzheimer’s, and Type 2 diabetes”
coffeetea
Harpo. (2014, May 8). Coffee vs. Tea: Which is better for you?Retrieved April 25, 2016, from http://www.doctoroz.com/article/coffee-vs-tea-which-better-you
(Harpo, 2014)
Note: If you have headphones, following this link. Doctor Oz compares the health benefits on his shows. Otherwise, this is a great article that compares the health benefits in a clear format.
prevention.jpg
Oaklander, M. (2016). Which is healthier: Coffee vs tea. Retrieved April 25, 2016, from http://www.prevention.com/content/which-healthier-coffee-vs-tea
(Oaklander, 2016)
Note: This is where the Prevention “Health Food Face Off” info-graphic came from.

Creative Coffee Considerations

Coffee is a big deal in America. All you have to do is walk into a classroom, business meeting, or even a grocery store, and you’ll see many people holding coffee cups or to-go mugs. Do a quick search on the internet and you’ll see plenty of coffee mugs that have something to do with someone not being a “morning person” or that the amount of coffee they drink being correlated to how nice or happy they are. So why is coffee such a staple? Why did a bean become so popular?

Centuries ago, coffee began its journey as a staple in the Western World. Described as a berry, coffee was attributed as a cure all that was adored. Coffee houses began to spring up around England and eventually the New World. The owners of these houses, called coffee men, would read the daily newspapers to their customers while they drank their coffee. This became a gathering place and the place where people would go to receive news, slowly replacing the position of the town crier (Presbrey).

FOlgersTwo centuries later, in an industrialized world, many people had traditional 9-5 jobs. Coffee companies wanted to sell more, and ad men had to figure out how they could do this. They could advertise the drink as a morning brew to go with breakfast, but then people might not have it at dinner. The same could occur if they flipped the tables. However, by creating a time of day that people could have coffee as a pick me up, coffee was not restricted to a particular meal. This new freedom helped them to expand their market as they created a new one, which they named coffee break and set it at 4pm. The creation of the coffee break further instilled coffee’s place in American culture (Twitchell).

Coffee is a staple and very likely will continue to be a staple for many years to come. This is due to many things, but was specifically evaluated in When Ads Work. Coffee companies over the years have greatly expanded, spreading across their home countries and out into the world beyond. These companies have difficulties gaining percentage increases the larger they are. In other words, when you’re selling 100 units a month and then start selling 110 a month you’ve gotten a 10% increase. But when you’re regularly selling 1 million units a month, it takes more effort to get even 10,000 more units sold, which is a slim 1% increase. However, the same goes in the other direction, since a temporary 1% decrease wouldn’t hurt the company. Because of this position in the market, a large company that specializes in necessities, can survive a fall in the market without too much of a bruise (Jones).

Juan-Valdez-logo1Of these large and growing companies, some deserve some special interest. One in particular is not a company originally founded by one person, but by a group of many. Juan Valdez was directed by the Colombian Coffee Growers Federation in 2012  to generate business outside of their current market. This helped them to increase sales. Now their coffee is sold in some airlines, in most continents, and is becoming as nationally recognized as names such as Folgers and Starbucks. This character had humble beginnings in 1959 when Juan Valdez was created to represent the coffee growers and their traditions (Juan Valdez).

Looking to the future, we see plenty of potential in the advertising industry for coffee as these companies expand and continue to find the limits of their territory between companies. More and more of these companies are going beyond national borders to increase sales.

CaptureBig companies have one piece of competition and threat to their sales: small companies that want to get bigger by taking consumers dollars. This means that local coffee stands, and gas stations are competing for the coffee cash. Holiday is a recent notable entry into this competition. They’ve cracked down on their marketing for their coffee section pushing radio ads and discount days to draw in the crowds. They’ve added cocoa and seasonal drinks such as pumpkin spice. This sort of addition to the market isn’t likely to take out the big companies, but it will encourage them to up their ad game (Holiday).

I encourage you to pay attention to commercials and radio ads. Try not to hit fast forward; appreciate the artwork from the silent unrecognized artist that creates something so well crafted it makes you thirsty. Enjoy the coffee stands and realize they use word of mouth advertising, so help them out. Understand that the ads of yesterday are shaping the coffee habits of tomorrow.

 

WORKS CITED

DeSilver, Drew, and Posts. Chart of the week: Coffee and tea around the world. Pew Research

    Center, 20 Dec. 2013. Web. 31 Mar. 2016.

Jones, John Philip. When Ads Work: New Proof That Advertising Triggers Sales. United States:

    Jossey-Bass Inc.,U.S., 1995. Print.

Juan Valdez Co. Our history. 2016. Web. 31 Mar. 2016.

Presbrey, Frank S. The History and Development of Advertising. Garden City, N.Y.: Doubleday,

    Doran & Co., Inc., 1929. Print.

Twitchell, James B. Adcult USA: The Triumph of Advertising in American Culture. New York:

    Columbia University Press, 1996. Print.

Underhill, Paco. Why We Buy: The Science of Shopping. New York, NY: Simon & Schuster

    Paperbacks, 1999. Print.

Coffee Considerations

The choices in my portion in our project in consideration to the audience is focused on the types of media and ease of use for the audience. I think that our audience will consist of people that are interested in learning. Their expectations of the museum experience will likely bring  people that hope to learn about new things from different perspective. I hope that by using all the different media types that the audience will not be bored and that they will get to learn about coffee from many different perspectives.We are relating to our audience by making the poll the audience can interact with the Layar. Also by talking about something around them they can feel involved with the subject. The biggest step I am trying to take to reach my audience better is by making sure the Layar is to ensure that what I write is interesting

 

I hope the audience might actually have more interest in marketing being just Super Bowl Sunday. I hope to learn more about the AR experience and how people interact with it.I hope the museum gets more interest because of the Augmented Reality. I think that our coffee project brings a lot of awareness to an item that is used and abused everyday and is regularly ignored and stereotyped.

Selling Coffee to the Masses

My portion of the project focuses the marketing of coffee and it’s history. Because I am going to explore environmental marketing I am going to have a linkable blog post about the topic. It will be around the normal length to avoid boring people. I hope to have some photos to break up the word space to prevent people getting lost in the text.

I’ll also be looking at icons in coffee marketing such as Juan Valdez of Columbia, so for this I will have their photos with a quick description on said photo. I hope to have an online interactive timeline that people and link to feature the old magazine ads for coffee all the way through Folger’s TV ads and Holiday radio ads. This timeline would feature descriptions about the relevance of the ads, why the producer might have chosen the format that they did.

Brass tea strainer and kettle from the early 1900s

For the group portion of our project, we will be looking at comparing tea and coffee in many ways. Since we’ll be comparing a lot of different information between different topics, the media type used for this will be mostly linkable infographics. When we were testing out the Layar app, we saw that we could do an image carousel that people could click on the photos and get linked to websites. Because of this possibility, we decided to use this for this topic since it’s not our main focus, but it’s still fun to have as supplementary to the topic with a tea strainer in the same display.

Also for the Layar app, our group will have a real-time poll about coffee versus tea that only people who interact can vote to give them a more personal interaction with the app. We expect it to get a higher percentage of coffee votes since it will be located in a cafe.

Crazy for Coffee

Sam

Agnes

Cole

Timeline

3/31- Plan due- Check!

4/5- Personal plans for media due

4/7- 1st Draft Due- Individual Papers to be done by this point. Drafts for timelines.

4/12- Group Work (in Arctic Java 😀 )

4/14- Group Work (in Arctic Java 😀 )

4/19- 2nd Draft Due- Timelines should be fully completed, and infographic should be done. Papers should be checked with Writing Center before publication.

4/21- Presentation and Final Product Due

Summary

I will be doing the history portion of coffee for our project and my plans are to go back as far as I can to really see where coffee came from and how humans first discovered it.  Possibly looking at why we first started making it commercially and which country is credited at starting that revolution. I will also look into the different types of beans and how companies create different types and flavors of coffee.  There have always been arguments over who makes the best cup of coffee and what style is the best and this project will highlight some of my findings on how some of the more popular brands and styles are made and where they come from. – Sam

My portion of the project will focus on why there are so many drive thru coffee huts in Alaska compared to the rest of the country. It’s an interesting question because the obvious answer, that it is simply cold and people don’t want to get out of their cars, does not hold up considering that there are many other states with freezing temperatures. My goal is to identify a reason as to why they are so popular in Alaska. I plan to mainly use writing and pictures. I may try to get into contact with an owner of one the coffee huts to conduct a short interview and get their backstory and opinion on the subject. – Cole

My portion of the project focuses the marketing of coffee and it’s history. I am going to explore environmental marketing such as the use of in-store marketing, and having cafes in grocery stores to sell their coffee beans. I’ll also be looking at icons in coffee marketing such as Juan Valdez of Columbia. Other interests include the types of situations done in modern ads such as Holiday’s radio ads competing for coffee sales, Folger’s early morning parenting commercials, and comparing these with magazine ads from previous decades. My hope is to possibly make a comparative timeline with the images and videos visible within.

Our project also has a fourth part that is a group activity. We will be looking at comparing tea and coffee in many ways. In some ways we’ll compare the benefits to each side. We’ll also compare what is used more prominently in different countries and discover why it is that some continents seem more heavily using one over the other and if it the regional growth or the product, the culture, or a combination. We hope to have an infographic of these things for the section to make it easy to digest. The pun is intended. 🙂 -A
WP_20160330_018
This is one of our possible photos for the app. We have multiples to see which would be best for the app.

Annotated Bibliography

Allison, Melissa. “Seattle’s Best Coffee plans thousands of drive-thru-only cafes.” Seattle Times.

   N.p., 13 Nov. 2012. Web. 30 Mar. 2016. <http://www.seattletimes.com/business/

   seattles-best-coffee-plans-thousands-of-drive-thru-only-cafes/>. This is a newspaper article from 2012 about Seattle’s Best Coffee, a smaller branch of Starbucks, creating drive thru only cafe’s in Seattle. According to the article, they plan to open thousands of the cafe’s. The article is helpful because it addresses some of the reasons as to why customers would want to go to a drive through coffee place compared to a traditional cafe. According to the article it’s helpful for people that are working multiple jobs or are busy with school and need a quick energy boost. They are targeting a price and quality range “a little north of Dunkin’ (Donuts) and south of Starbucks”. At the drive thru, they offer a deal of $2.79 for a combo of oatmeal and any size coffee. This was in 2012, so prices may have risen a small amount, but compared to the prices of coffee huts in Alaska, that seems extremely cheap. It is closer to 3 or 4 dollars for just coffee in most stands here.

 

Long, Nicole. “How to Market a Drive-Through Coffee Stand.” Chron.com. N.p., n.d. Web. 30 Mar. 2016.

    <http://smallbusiness.chron.com/market-drivethrough-coffee-stand-10325.html&gt;.

This article provides 6 ideas for marketing a drive thru coffee business, such as setting up signs, using social media, and providing rewards perks for frequent customers. If I am able to interview an owner of one of these coffee huts, I would be asking them similar questions about why they think these huts are so popular in Alaska and what they do to try to set themselves apart from the completion. Everyone is providing such a similar product, it’s the little things in marketing and customer service that can make the difference for them.

 

History of Coffee | Coffee Documentary – Documentary. 2015.

       

        This documentary discusses a brief overview of where coffee came from and some of the details on why it was discovered.  It shows the fruit that the beans come from and how the beans are treated to make the coffee bean we all see. The video has a couple of interviews with people who have grown up harvesting coffee and farming it to make a living. They talk about about the conditions they work in and the type of machinery that is commonly used. A tour was also a part of the video, through a commercial roasting company that just highlights some of the machinery. Following the tour, the movie went on to explain how coffee erupted with popularity back in the 40’s and 50’s with the new way to package and ship coffee in cans. It went into great detail about the battle between coffee corporations to be the “top dog” and why coffee was such a popular drink for all ages and types of people.

“www.turkishcoffeeworld.com.” History of Coffee and How It Spread around the World. Web. 30 Mar. 2016.

This website discusses in great detail how coffee made its way to other countries and how it affected those countries. The list of countries mentioned in this website are: Ethiopia, Yemen, Istanbul, Venice, Marseilles, Paris, Vienna, London, Holland, Germany and America. Coffee originally started being consumed in the Arabian Peninsula after the coffee plant was discovered in Ethiopia.  Originally thought to have some medicinal properties, the commonly known effect of enhancing the Central Nervous System, due to the caffeine, wasn’t discovered until much later. This website is set up in timeline for discussing how coffee has moved from country to country and what each country did to it to change how it tastes or how it was consumed. This is a very helpful website that quickly highlights the movement of coffee across many nations and the cultural changes that followed it.

 

DeSilver, Drew, and Posts. Chart of the week: Coffee and tea around the world. Pew Research Center, 20 Dec. 2013. Web. 31 Mar. 2016.

Note: This chart is helpful for the group portion of our assignment because it shows the comparison of coffee versus tea across the world. It also shows how it splits the countries and the differences between the continents. It think that this chart and the information on this website will be a diving board to help us with our research for this topic section.

“Our history.” 2016. Web. 31 Mar. 2016.

Both their “History” page and their “Icon” page discuss the company’s history and the historical icon of Juan Valdez. This character was originally made to help sell Colombian coffee. The icon is now considered AdWeek’s fifth most recognizable icon in advertising and the company itself has grown across the world as a global representative of Colombian coffee growers. The is great news not only for Columbia’s exports but also for the small time farmers that worked together to make this character in the 1950’s. This advertising help to show a more global perspective of the coffee industry.

Underhill, Paco. Why We Buy: The Science of Shopping. New York, NY: Simon & Schuster Paperbacks, 1999. Print.

(Underhill)

This book discusses the customer behavior behind what drives sales. A few sections focus on marketing within grocery stores, especially focusing on the smells and surroundings of the buyer. These surroundings are a created environment to make the consumer comfortable. Coffee cup holders in shopping carts are there to create a void that consumers would want to fill. By providing cafes in the store the store does multiple things. For one they provide for the need that they’ve created. Also, they are subliminally advertising for beans or bags of grounds that they have available to sell in store. This is similar to the sample system but the customers are literally buying inexpensive samples to help double the end profit of the store.

Loving Lights

Today’s blog post will be focusing on the Brother Bear story summarized in Blog Post 2

The aurora is used by the author as a representation of a connection between the heavens and the earth. Their loved ones that have past are represented in the lights in their human and spirit animal forms. The most obvious imagery showing this is the image below, in which the older brother’s spirit animal, the eagle, wraps around the main character.

pretty

The aurora in this story represents love and connection, but also the peace and joy in the afterlife. Those spirits and animals show are those that have passed that now live in the lights. They run across the sky, and the animals can be seen playing with each other.

This story talks about love, especially familial love. This is shown through two sets of brother going through life with all of its ups and downs, fights and resolutions. It shows that although you might not always get along, your family members can help you help you find happiness.