Coffee Considerations

The choices in my portion in our project in consideration to the audience is focused on the types of media and ease of use for the audience. I think that our audience will consist of people that are interested in learning. Their expectations of the museum experience will likely bring  people that hope to learn about new things from different perspective. I hope that by using all the different media types that the audience will not be bored and that they will get to learn about coffee from many different perspectives.We are relating to our audience by making the poll the audience can interact with the Layar. Also by talking about something around them they can feel involved with the subject. The biggest step I am trying to take to reach my audience better is by making sure the Layar is to ensure that what I write is interesting

 

I hope the audience might actually have more interest in marketing being just Super Bowl Sunday. I hope to learn more about the AR experience and how people interact with it.I hope the museum gets more interest because of the Augmented Reality. I think that our coffee project brings a lot of awareness to an item that is used and abused everyday and is regularly ignored and stereotyped.

Advertisements

9 thoughts on “Coffee Considerations

  1. Very cool portion, I think you could really get a lot of interest in the portion that lets the audience feel very involved, such as the poll. It should be easy for the audience to relate to this because of the fact that they just got some coffee and will most likely be drinking it while reading about it. What type of interactive media will you be using for the marketing portion of your project? I feel when people are able to think they are either contributing to the project or have some sort of input to how the outcome will look then it is easier to get more people to read the project and really try to understand what it being said in it.

    Like

    • I see that I’m a little late in responding. Apologies.
      I didn’t want to make the media to terribly interactive since it’s difficult to tell if something will work on all devices, or if the audience would be able to understand it themselves, such as the Deaf and hard of hearing, or older viewers potentially limited understanding of smart devices. Because of these considered limitations, I stuck with the linkable carousel. It has multiple photos that have a brief description of the history mentioned in my blog post. The first links to this blog post for further reading. The rest link to the reference materials weblink. For example, the Folger’s history links to their about section, and the first coffee ad in England links to the library.

      Like

  2. I love how specific your topic is, it will make it possible for your project to really delve in and explore coffee culture. I think you can learn a lot about a culture though things that some people might completely overlook, like if they prefer tea to coffee and the reasons behind why. Coffee has also influenced a lot cultures, such as the UK where coffee bars have taken the place of pubs in many people’s daily routines. I think your project will really change the way people think of coffee.

    Like

    • Thank you so much for your encouragement! I do have an article from the BBC comparing coffee verses tea in the respective post. It’s a very interesting read, although they do resolve that tea still wins. Also, in the timeline on the Layer app you can link through to the Starbucks website where they talk about the influence of Italian espresso bars.

      Like

  3. I like the idea for my project, my question is what do you think the audience should walk away with? You said you wanted to speak beyond stereotypes, what kind of stereotypes exist that you can share in your project? Are you going to be able to talk about misconceptions of coffee and perhaps why we’re not so interested in following the marketing of it save for the Super Bowl?

    Like

  4. I like the idea for this project, my question is what do you think the audience should walk away with? You said you wanted to speak beyond stereotypes, what kind of stereotypes exist that you can share in your project? Are you going to be able to talk about misconceptions of coffee and perhaps why we’re not so interested in following the marketing of it save for the Super Bowl?

    Like

    • As much as I would love to make this article about marketing and go that direction, I wasn’t able to go that way without boring people. However, I did get to talk about the creation of those stereotypes because of the marketing.

      Like

  5. I may be a little late on this, but have you tried the physical uses of coffee? Like if you go to a perfume store, they have dixi-cups full of coffee (or like ulta) where if you sniff too many perfumes, the coffee is used like a solution. It clears your nose of smells so you can continuously smell others. Its quite handy not only in its own market, but for the cosmetic world too!

    Like

    • Thanks so much bunny for that comment! I’m glad you brought it up. In the coffee verses tea section, the physical benefits of btoh are mentioned in the non-original infographics. You’ll be able to see them tomorrow at the museum or here on wordpress, the Coffee verses Tea post. I don’t think they mention the smell help,but it is discussed using it in the garden. I’ve also read that coffee grinds can be used as an exfoliate!

      Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s