My portion of the project focuses the marketing of coffee and it’s history. Because I am going to explore environmental marketing I am going to have a linkable blog post about the topic. It will be around the normal length to avoid boring people. I hope to have some photos to break up the word space to prevent people getting lost in the text.
I’ll also be looking at icons in coffee marketing such as Juan Valdez of Columbia, so for this I will have their photos with a quick description on said photo. I hope to have an online interactive timeline that people and link to feature the old magazine ads for coffee all the way through Folger’s TV ads and Holiday radio ads. This timeline would feature descriptions about the relevance of the ads, why the producer might have chosen the format that they did.
For the group portion of our project, we will be looking at comparing tea and coffee in many ways. Since we’ll be comparing a lot of different information between different topics, the media type used for this will be mostly linkable infographics. When we were testing out the Layar app, we saw that we could do an image carousel that people could click on the photos and get linked to websites. Because of this possibility, we decided to use this for this topic since it’s not our main focus, but it’s still fun to have as supplementary to the topic with a tea strainer in the same display.
Also for the Layar app, our group will have a real-time poll about coffee versus tea that only people who interact can vote to give them a more personal interaction with the app. We expect it to get a higher percentage of coffee votes since it will be located in a cafe.