Crazy for Coffee

Sam

Agnes

Cole

Timeline

3/31- Plan due- Check!

4/5- Personal plans for media due

4/7- 1st Draft Due- Individual Papers to be done by this point. Drafts for timelines.

4/12- Group Work (in Arctic Java 😀 )

4/14- Group Work (in Arctic Java 😀 )

4/19- 2nd Draft Due- Timelines should be fully completed, and infographic should be done. Papers should be checked with Writing Center before publication.

4/21- Presentation and Final Product Due

Summary

I will be doing the history portion of coffee for our project and my plans are to go back as far as I can to really see where coffee came from and how humans first discovered it.  Possibly looking at why we first started making it commercially and which country is credited at starting that revolution. I will also look into the different types of beans and how companies create different types and flavors of coffee.  There have always been arguments over who makes the best cup of coffee and what style is the best and this project will highlight some of my findings on how some of the more popular brands and styles are made and where they come from. – Sam

My portion of the project will focus on why there are so many drive thru coffee huts in Alaska compared to the rest of the country. It’s an interesting question because the obvious answer, that it is simply cold and people don’t want to get out of their cars, does not hold up considering that there are many other states with freezing temperatures. My goal is to identify a reason as to why they are so popular in Alaska. I plan to mainly use writing and pictures. I may try to get into contact with an owner of one the coffee huts to conduct a short interview and get their backstory and opinion on the subject. – Cole

My portion of the project focuses the marketing of coffee and it’s history. I am going to explore environmental marketing such as the use of in-store marketing, and having cafes in grocery stores to sell their coffee beans. I’ll also be looking at icons in coffee marketing such as Juan Valdez of Columbia. Other interests include the types of situations done in modern ads such as Holiday’s radio ads competing for coffee sales, Folger’s early morning parenting commercials, and comparing these with magazine ads from previous decades. My hope is to possibly make a comparative timeline with the images and videos visible within.

Our project also has a fourth part that is a group activity. We will be looking at comparing tea and coffee in many ways. In some ways we’ll compare the benefits to each side. We’ll also compare what is used more prominently in different countries and discover why it is that some continents seem more heavily using one over the other and if it the regional growth or the product, the culture, or a combination. We hope to have an infographic of these things for the section to make it easy to digest. The pun is intended. 🙂 -A
WP_20160330_018
This is one of our possible photos for the app. We have multiples to see which would be best for the app.

Annotated Bibliography

Allison, Melissa. “Seattle’s Best Coffee plans thousands of drive-thru-only cafes.” Seattle Times.

   N.p., 13 Nov. 2012. Web. 30 Mar. 2016. <http://www.seattletimes.com/business/

   seattles-best-coffee-plans-thousands-of-drive-thru-only-cafes/>. This is a newspaper article from 2012 about Seattle’s Best Coffee, a smaller branch of Starbucks, creating drive thru only cafe’s in Seattle. According to the article, they plan to open thousands of the cafe’s. The article is helpful because it addresses some of the reasons as to why customers would want to go to a drive through coffee place compared to a traditional cafe. According to the article it’s helpful for people that are working multiple jobs or are busy with school and need a quick energy boost. They are targeting a price and quality range “a little north of Dunkin’ (Donuts) and south of Starbucks”. At the drive thru, they offer a deal of $2.79 for a combo of oatmeal and any size coffee. This was in 2012, so prices may have risen a small amount, but compared to the prices of coffee huts in Alaska, that seems extremely cheap. It is closer to 3 or 4 dollars for just coffee in most stands here.

 

Long, Nicole. “How to Market a Drive-Through Coffee Stand.” Chron.com. N.p., n.d. Web. 30 Mar. 2016.

    <http://smallbusiness.chron.com/market-drivethrough-coffee-stand-10325.html&gt;.

This article provides 6 ideas for marketing a drive thru coffee business, such as setting up signs, using social media, and providing rewards perks for frequent customers. If I am able to interview an owner of one of these coffee huts, I would be asking them similar questions about why they think these huts are so popular in Alaska and what they do to try to set themselves apart from the completion. Everyone is providing such a similar product, it’s the little things in marketing and customer service that can make the difference for them.

 

History of Coffee | Coffee Documentary – Documentary. 2015.

       

        This documentary discusses a brief overview of where coffee came from and some of the details on why it was discovered.  It shows the fruit that the beans come from and how the beans are treated to make the coffee bean we all see. The video has a couple of interviews with people who have grown up harvesting coffee and farming it to make a living. They talk about about the conditions they work in and the type of machinery that is commonly used. A tour was also a part of the video, through a commercial roasting company that just highlights some of the machinery. Following the tour, the movie went on to explain how coffee erupted with popularity back in the 40’s and 50’s with the new way to package and ship coffee in cans. It went into great detail about the battle between coffee corporations to be the “top dog” and why coffee was such a popular drink for all ages and types of people.

“www.turkishcoffeeworld.com.” History of Coffee and How It Spread around the World. Web. 30 Mar. 2016.

This website discusses in great detail how coffee made its way to other countries and how it affected those countries. The list of countries mentioned in this website are: Ethiopia, Yemen, Istanbul, Venice, Marseilles, Paris, Vienna, London, Holland, Germany and America. Coffee originally started being consumed in the Arabian Peninsula after the coffee plant was discovered in Ethiopia.  Originally thought to have some medicinal properties, the commonly known effect of enhancing the Central Nervous System, due to the caffeine, wasn’t discovered until much later. This website is set up in timeline for discussing how coffee has moved from country to country and what each country did to it to change how it tastes or how it was consumed. This is a very helpful website that quickly highlights the movement of coffee across many nations and the cultural changes that followed it.

 

DeSilver, Drew, and Posts. Chart of the week: Coffee and tea around the world. Pew Research Center, 20 Dec. 2013. Web. 31 Mar. 2016.

Note: This chart is helpful for the group portion of our assignment because it shows the comparison of coffee versus tea across the world. It also shows how it splits the countries and the differences between the continents. It think that this chart and the information on this website will be a diving board to help us with our research for this topic section.

“Our history.” 2016. Web. 31 Mar. 2016.

Both their “History” page and their “Icon” page discuss the company’s history and the historical icon of Juan Valdez. This character was originally made to help sell Colombian coffee. The icon is now considered AdWeek’s fifth most recognizable icon in advertising and the company itself has grown across the world as a global representative of Colombian coffee growers. The is great news not only for Columbia’s exports but also for the small time farmers that worked together to make this character in the 1950’s. This advertising help to show a more global perspective of the coffee industry.

Underhill, Paco. Why We Buy: The Science of Shopping. New York, NY: Simon & Schuster Paperbacks, 1999. Print.

(Underhill)

This book discusses the customer behavior behind what drives sales. A few sections focus on marketing within grocery stores, especially focusing on the smells and surroundings of the buyer. These surroundings are a created environment to make the consumer comfortable. Coffee cup holders in shopping carts are there to create a void that consumers would want to fill. By providing cafes in the store the store does multiple things. For one they provide for the need that they’ve created. Also, they are subliminally advertising for beans or bags of grounds that they have available to sell in store. This is similar to the sample system but the customers are literally buying inexpensive samples to help double the end profit of the store.

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2 thoughts on “Crazy for Coffee

  1. You guys did a good job of choosing a topic that resonates with daily life. I think it would be interesting if you guys explored the environmental and ethical issues with coffee. Comparing what coffee means to different societies would also be great. For example, you can compare and contrast the small coffee stands with big company production. There is also the issue of small-scale family growers versus massive companies. On a different note, I think it’s great that you guys are exploring how coffee is consumed in different countries. Something so seemingly common and basic as coffee has a massive impact on multiple parts of the world.

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    • Thanks for the comment! Although we did not accomplish your suggestions on a deep level, I think that our project scratches the surface of each thing you mentioned. I do hope that the audience might become intrigued and do some research of their own.
      For the most part, the things you mentioned are in the timeline done by Sam. We do have Cole’s interviews and his discussion of them which compares a small hut and a large local chain. My blog post and timeline compares how the companies got bigger, and I do mention how Starbucks started small and how Juan Valdez represents hundreds of thousands of Columbian coffee growers.
      We did not discuss the ethical and growing companies. It was not because we were avoiding the topic, but because it might have been too much. We have a lot of reading in our project, so we had to do some fat trimming to make it as easy for the audience as possible.

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